‘Pockets of volume’ ‘Locally heavy’ ‘Hearts go out’ ‘Great’

weatherWeather words: Cone of concern. Spotty mix. Barreling. Lashing. Churning. Taking aim. Little blustery. Ridge of high pressure. Packing winds of. Packing a punch. Gusty winds. Heavy rain. A line of showers. Intermittent. Periods of rain. Severe. Isolated. Spot. Strong. Sun is starting to peek back in. Pop-up shower. Stray and scattered and residual showers. Hit-and-miss. Notches. Hooks. Locally heavy. Couple sprinkles. Rumbles of thunder. Breathing a collective sigh of relief.

Groundhog Day, every morning: The Internet is full of perils, scamsters and child predators. You can’t watch your children enough! Don’t be fat! Really! Too many people are fat!  Here’s a new recipe. Watch these well-paid athletes play sports. Sharks are dangerous, and they’re showing up in all sorts of places. Sharks are unpredictable, and vicious! You never know what the weather will do next! It’s crazy! It’s unpredictable! Here’s our forecast. As President Trump says, “the world is a very dangerous place!” Look at these weird people doing crazy stuff! Here’s a new study. It’s good to know, but more study is needed. Here’s a new book!  Caught on camera, and gone viral.  Dogs!

Traffic words: Lane blockage. It’s heavy now. It’s volume right now. You’re heavy on. You’re stacked up on. Sunshine slowdown. Stacked up for a look. Stop and go. Pockets. Slow pockets. Pockets of volume. Building volume. Hitting/tapping/on your brakes. We’ve got some volume. The usual volume.  Bumper-to-bumper. Injury accident. Trouble-free. On the brakes. Crawling. Jamming. A lingering backup. In the clearing stages. Flowing fine. Still a good run. Typical delays. Clusters. Slowing down in the stretch. Smooth sailing. Keep your eye out for …

hamstersCrime (and tragedy) words: Small, tight-knit community. Rattled. Hearts go out to. Make sure a tragedy like this never happens again. Close-knit community. Devastating impact. Loved ones. When something like this happens. No obvious connection to international terrorism. On the ground. Visibly shaken. Thoughts and prayers. Shots rang out. Closure. Grief process. Active scene. On edge. Haunting. Nightmare. Ultimate sacrifice. The community is reeling. Asking the public to come forward. Families left waiting for answers. Escalated from there. Tragic news. Raise awareness. Their desperate time of need. Breathing a collective sigh of relief.  Keeping a close eye on. Bad apples.

TV and radio: Opening up and speaking out and taking a stand and reaching out and setting the record straight. What’s trending online. We’ll continue to monitor this breaking story/situation/news. We want to know what you think. Hard questions. Real concerns. The discussion continues at … . We’re watching out for you. Making a difference. … has learned. On the ground. Count on us.

Sports: Take us through that moment. Tell us what was going through your mind.

Words about writers/writing: Wickedly funny. Powerful. Provocative. Compelling. Erudite. Incisive. Unflinching. Award-winning. Trenchant. Important voice. A new important voice. Vital voice. Riveting. Engaging. Not afraid to ruffle feathers. Step on toes. Fearless. Won’t hold back. Packs a punch.

Tired adjectives: Beleaguered. Embattled. Iconic. Struggling. Venerable.

Empty, overused superlatives: Awesome. Great*. Amazing. Excellent. Whew. Whoa. Wow. Fascinating. Must read.

Lame or overused transitions, ledes, phrases: Take a look. Here’s a feelgood story. There’s good news and there’s bad news. Today, we are also learning more … This story will bring a smile to your face. If  you think [whatever], think again. Think twice (as in “parents should think twice.”) Don’t look now, but … It’s official. It’s all happening at … Not so fast! Not so much. You’re not alone; he (or she) is not alone; they’re (!) not alone. Imagine this. Imagine, if you will. That’s right, [name]. Now, [then about something in the past]. That’s such a great question! So …  One thing is sure. Reporting live. She couldn’t believe what she was seeing. No one knows what caused. Heartbreak doesn’t begin to explain. It’s really tough to explain. Counting on one thing and one thing only. Amazing story of survival.

Clickbait: [number] things you need to know.  [see Nieman Lab’s post on “effective” headline phrases for social media at www.niemanlab.org]

If you missed reporting a story: This week/month/recently [subject] quietly [verb] … We have learned …

Miscellaneous wonkery, currently in vogue, cliches, blather, meaningless, overused, annoying and otherwise unclassified: Speak your truth. Help me process my reality.  Bad apples.Being heard. Pivot. Heads roll. Continue the conversation. It speaks volumes. Incredibly rewarding. Men and women who defend our freedoms. Ghosted. Gaslighting. Trolling. Spoofing. Bothsidesing. Whataboutism. Step up to the plate. The gloves are off. Don’t hold your breath. That’s the thing. Officials are taking no chances. He/she is taking no chances. Asleep at the wheel. Trains run on time. Double down. Come to the table. Reach across the aisle. A step too far. Retreating to opposite sides of the room. Hold firm. Behind the eight ball. Resonate. Check every box. Wake-up call. Next level. Move the needle. On a path. Down the rabbit hole. Baked in. Unring the bell. Run out of runway. At the end of the day. I will say this.  Let me just say this. Let me ask you this. Having said this. Let me say this about that. But I would tell you this. Our employees are our greatest asset. A level of transparency. In a public space. Strategic planning that engages all stakeholders. Getting into the weeds. In the weeds. Finger on the pulse. Reframing the narrative. Ramp up. Ratchet up. Put [place] on the map. In his (or her) wheelhouse. Di minimis deconfliction. Create a buzz. On the ground. Can’t rest on our laurels. Stay ahead of the pack. Cautiously optimistic. Outside the box. Game changer. Raise their game. Hard to miss. Push back. Engage. Reengage. Disengage. An opportunity to engage in a conversation. Raise awareness. Hard questions. Real people. Real concerns. Humanize. That’s the $64/$64,000/$64 million question. On the map. On point. Takeaways. Key takeaway. Some question … Front and center. Lit a fuse. Lit up social media. Twitter lit up. Went viral. Getting a lot of buzz on social media, including Facebook, Twitter … Going to make history. Impact your brand. Break down walls. Silos. With all due respect. To be honest. Chance of a lifetime. Having said that … You know what’s weird? Strange? Didn’t mince words. Received a tough reception.

Originally published Oct. 24, 2015. Updated periodically.

* Back at St. X in Louisville, Ky., I remember Brother Aquinas, one of my English teachers, raging against use of the word “great,” describing it as essentially meaningless. He was right. A valuable essay on the word appeared in the Boston Globe in the run-up to the 2016 election, when Trump popularized the meaningless “Make America Great Again” slogan. Here’s a link to the essay: www.bostonglobe.com   

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