Magazines online

Daily Dish from The Atlantic: "The web has always favored individuals over institutions. That has only intensified with the impact of social media. … What a magazine really becomes online — its business logic overwhelming its editorial logic — is an advertising network in which various writers and platforms and channels are pooled to create an entity that can appeal to advertisers as a brand. But then, one wonders, what happens when ad networks emerge that simply try to congregate many smaller niche blogs under some kind of conceptual/intellectual branding?"