Online advertising’s missing link

"I don't want to be 'sold,' but I do want to be 'aware.' The problem with our culture is that everywhere we look, we're being sold. It's what we do. We created the form, and it's worked well in growing businesses and fueling the economy of commerce. But somewhere along the way, we crossed a line, and now we're turning to technology to get out of the way of the relentless bombing. 'Just get 'em in the tent,' is a license for distortion and any form of showing off. We pay $10 for a movie at the theater and sit through a half hour of ads before the show starts. Signs block everything. Commercial breaks on TV run 5-minutes. Websites are blocked with roll-overs (conveniently located where your mouse comes in contact with the page), roadblocks, pop-overs, pop-unders and anything else that 'works' to get our attention. The print industry throws out pages that resemble NASCAR race cars."

http://bit.ly/9MKPpn

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