Trust and authority

"Why Social Media Is a Better Investment than SEO" (from ProBlogger.com): "Already you are seeing a shift in some media outlets to superstar journalists. What is happening is the same thing you are seeing in the blogging world. People are putting their trust and authority into people, not the brands they work for. It will only be a matter of time before the superstar journalists realize they don???t need their media masters anymore." http://bit.ly/9Nh2sD

"I Am a Blogger No Longer" (from The Atlantic.com): "Really good print journalism is ego-free. ??By that I do not mean that the writer has no skin in the game, or that the writer lacks a perspective, or even that the writer does not write from a perspective. ??What I mean is that the writer is able to let the story and the reporting process, to the highest possible extent, unfold without a reporter's insecurities or parochial concerns intervening. Blogging is an ego-intensive process." http://bit.ly/cQqSuv