— On content: It’s fungible. Can appear on any platform. Some types of content work better on certain platforms. On one end of spectrum: smart phones, specifically engineered for headline-munching flies. On another end: high-quality print magazines, ideal for higher mammals that prefer complex diets. Stone tablets still best bet for lifeforms to come. Takeaway: Match platform to preferred species. Flies are easy to feed and easy to attract, but don’t live long.
— On platforms: The more complex the device, the more the user has to think like the device. Takeaway: Train ’em to click and click and click.
— On traffic: A roomful of monkeys and iPads means interactivity! Takeaway (redux): Train ’em to click and click and click.